Omega eyes tier II cities for expansion.

Luxury watchmaker Omega expects to double the number of mono brand stores in the next five years in India.

The Swiss watch brand, which currently has eight mono brand stores with various partners, could also look at expanding its presence in tier II markets. Currently, its mono brand stores are located in New Delhi, Mumbai, Chennai, Kolkata and Hyderabad.

Raynald Aeschlimann, Vice-President, International Sales Director, Omega SA, said, 'Opening mono brand stores has been a successful strategy for us in India and we will continue with it. We are looking at doubling the number of such stores in the next five years.'

He said this was the best strategy in a country like India where there were not enough shopping malls designed to offer the right environment for luxury brands.

HBL