Candytoy and Reliance Retail Partner to Supply Confectionery Toys to 1,400 Outlets.

Candytoy Corporate, a manufacturer specializing in candy toys, has entered a partnership with Reliance Retail to supply confectionery toys across 1,400 stores of the leading retailer in India. Gaurav Mirchandani, founder Director of Candytoy, announced the collaboration, which began a couple of months ago.

Currently, Candytoy has received a purchase order for over 15 outlets, with plans to have 200 locations operational by the end of Diwali and the full 1,400 outlets active by the end of the financial year, Mirchandani told PTI.

The anticipated order size is expected to generate a run rate of ₹2 crore per month from the 200 stores, scaling up to ₹4 to ₹4.5 crore per month by fiscal year-end. Candytoy offers more than 75 SKUs in various sweets and savory candy flavors to Reliance Retail.

Valued at approximately ₹1,000 crore, Candytoy Corporate (CTC) currently exports its products to retailers in 40 countries and is considering divesting around 10 percent of equity to fund future expansion plans. The company is also contemplating an initial public offering (IPO) in the next 2 to 3 years.

Regarding revenue, Mirchandani expects CTC to close this fiscal year with figures between ₹260 to ₹280 crore, and to reach ₹400 to ₹450 crore in the next fiscal year. CTC manufactures candy toys for several major brands, including Colgate Palmolive, Puma, MTR, Bournvita, Yellow Diamonds, Vistara Airlines, and AirAsia.

To fulfill the new orders, Mirchandani noted that CTC is preparing to deploy resources for opening new molds and facilities, which should yield visible results in the next financial year. This fiscal year, CTC anticipates generating around ₹120 crore from exports and ₹200 crore from the domestic market, which includes B2C sales and channel partners.

Mirchandani added that CTC is in talks with several large investors regarding funding. He indicated that the company would explore the possibility of going public after the close of the financial year 2026-27.

Overall, CTC manufactures a diverse range of toys in India, including promotional toys, candy toys, Barbie dolls, electronic toys, DIY toys, LED toys, musical toys, prank toys, and sticky toys.

HBL