Bajaj Electricals to set up R&D Centre, more focus on rural market.

Bajaj Electricals Ltd. plans to establish an integrated R&D Centre that will drive innovation and help it create cutting edge technology across its three business verticals.

The company that gets nearly half its top line from the consumer durables and kitchen appliances business, is also increasing its focus in non-urban centres and plans to develop appliances specially aimed at the needs of this market.

Citing the example of Bajaj Auto, which has created its own technology for its motorcycles, Shekhar Bajaj, chairman and managing director, Bajaj Electricals said, 'The R&D Centre will study market needs and make what the consumer wants.' The location for it had not yet been finalised, but would be around Mumbai, he said.