Voi Jeans eyes India expansion

Preston, UK-based apparel brand Voi Jeans is looking at expanding its retail footprint in India by opening stores in major cities like Delhi, Mumbai, Bangalore and Hyderabad during the current year. The brand had entered India in November 2011 with its offerings of special pieces keeping the needs of the Indian consumer in mind.

It has plans to fill the need of structured and engineered denim brand in the country. The brand has also brought in its menswear range of denims, shirts, T-shirts and polo shirts. The brand is aimed at fashion conscious men between 18-28 years.