US-based health cafe Smoothie Factory to have 90 outlets in India by 2019.

US-based health and wellness cafe Smoothie Factory plans to invest around Rs. 50 crore on opening 40-45 company-owned stores in India within five years.

In all, including the franchises, it is looking at having up to 90 outlets by the end of 2019.

The company would explore the North and East regions and would open at places like Chandigarh, Jaipur and Kolkata.

Smoothie Factory offerings include real fruit smoothies, freshly squeezed juices, frozen yogurts, gourmet panini's, salads and waffles.

'In the next five years, we would have around 90 ou1tlets, in which 40 to 45 would be company owned and the rest would be franchise based,' Smoothie Factory India Chief Brand Officer Arjun Khera said.

It would invest around Rs. 50 crore to set up its company owned outlets in next five years, he added.

Out of total 90 outlets, 50-60 would be bigger cafe formats spread between 1,200-1,500 sq ft and rest would be mini formats with 400 sq ft, Khera added.

On funding, he said: 'At the moment it is through private funding of the company. May be in the future we would be looking for investment as angel investors.'

The company is targeting 15-40 year age group consumers, who are very health conscious and take high quality and nutritious ingredients, he said.

ET