Published On:November 5 2021
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TCS Partners with Celcom for Large-Scale Digital Transformation.

Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organisation, is expanding its partnership with Celcom Axiata Berhad (Celcom), a leading telecommunications provider in Malaysia, to transform the latter's core business support systems (BSS) using TCS HOBS™ and TCS TwinX™ hosted on Microsoft Azure.

With the new core platforms transformation project, TCS will enable Celcom to further enhance its digital and platform positioning through advanced digital capabilities like AI/ML-driven business simulations, an enterprise product catalogue, and partner ecosystem enablement.

To address the rapid and dynamic market growth, TCS will help Celcom adopt and integrate a microservices-enabled modular digital BSS core based on cutting-edge technologies, including artificial intelligence, business intelligence, machine learning and cloud technologies. This also enables Celcom to have access to real-time data and customer insights, enhancing business simulations for improved revenue, costs, and optimized operations.

Afizulazha Abdullah, Chief Operations Officer (Technology), Celcom Axiata Berhad: "Celcom continues its modernization journey by transforming our business operations by incorporating new technology to deliver awesome experiences to our customers. This includes enhancing Celcom's data analytics abilities, reducing time to market, ensuring seamless customer experiences across all Celcom touchpoints. Celcom is proud to continue its collaboration with TCS as they have the right expertise in cutting-edge solutions, deep industry knowledge and good delivery capabilities."

"By reimagining the concept-to-market value chain to create customer specific digital products and rapidly launch them in the market, TCS is accelerating Celcom's transformation into a leading digital platform company," said Kamal Bhadada, Business Group Head, Communications, Media, and Information Services, TCS. "The combinatorial capabilities of TCS HOBS and TCS TwinX will provide Celcom with real time product and pricing strategy guidance, collaborative ideation and experimentation, single touch federation, and enable competitive differentiation."

TCS HOBS is a plug and play digital business platform for subscription, device, and data management, offered in a software as a service (SaaS) model. Building on future-proof, microservices-based cataloguedriven architecture, TCS HOBS enables companies to leverage partner ecosystems and venture into B2B2X models. 

TCS TwinX is an AI and digital twin-based simulator to construct hypotheses, model entities and test business decision outcomes in a virtual A/B testing mode. TCS TwinX equips business leaders to predict and simulate future behaviour of entities for achieving holistic business goals. As a result, companies can expect to see increased revenue, reduced revenue leakage, faster time to market and a reduction in cycle time, as well as enhanced customer experience.


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