Published On:October 13 2014
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Roca on expansion mode, expects 25% growth in India.

Roca India, part of the diversified Spanish company Roca with nearly 100 years of presence in bathrooms products, has launched its luxury brand Armani Roca in India.

'The company with a global turnover of over Rs. 12,000 crore (€1.6 billion) and close to Rs. 1,000 crore in India, expects to see over 25 per cent growth in India this year as we expand our retail presence,' Pau Abello, Managing Director, Roca, told BusinessLine.

Roca has seven manufacturing plants in India and recently completed expansion of its Dewas plant in Madhya Pradesh for vitreous China items with an outlay of Rs. 100 crore. It now has manufacturing capacity of 5 million units a year and is working at over 90 per cent of installed capacity, he said.

'Roca is a privately-held, family-owned company and has no pressure of investors or pursuing numbers. Our objective is to spread the Roca brand. We now have a strong presence in India through Roca brands such as Parryware, Roca and now Armani Roca,' said Pau Abello.

'Armani Roca products are popular among large builders like Lodha Group in Mumbai and other top commercial buildings. We are present in India across all the segments of bathroom, including faucets. The tile business is extremely competitive here. Even though we have Armani and Roca tile brands that we offer globally, we do not have presence here,' he said.

Asked about any more plans for acquisitions, he said the company was always open to acquisitions and has strengthened Indian presence through acquisitions. Earlier this year, it had acquired Espiem Plastics.

'Parryware, now a 64-year-old brand, is part of the Roca Group. We cover right from super luxury brands from the Roca family to the medium segment, offering the entire range required in the country. The market here is poised to grow significantly where Roca products would be in demand,' he said.


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