Mahindra & Mahindra today announced the inauguration of India’s first all-women-run automobile service workshop in Jaipur. This is part of the company’s larger initiative named ‘Pink Collars’ to promote recruitment of women in core productive roles across the company’s automobile workshops.
Powered by a team of 9 women, the Compact Qwik (CQ) outlet is a category of Mahindra authorized two-bay urban workshop that caters to scheduled services. Owned and operated by Mahindra’s channel partner – Kalyan Motors in Jaipur, the Compact Qwik workshop is now run by a team of women in roles such as technicians, service advisors, drivers, part managers and security guards.
We aim to skill and empower more women, which will result in a gender-diverse and inclusive workforce in our workshops," says Veejay Ram Nakra, chief of sales and marketing , automotive division, M&M.
The company has waived off the technical training fee of women dealer employees and encourages dealers to recruit women as one-third of their trainees.
The Pink Collar initiative encourages channel partners to tie up with Industrial Training Institutes (ITIs) and impart up-to-date industrial knowledge through the company’s expert trainers, provide automotive aggregates to support practical training and make the ITI students industry-ready. Special recruitment drives are conducted for girl students at these ITIs by Mahindra’s authorized dealers to identify and recruit women talent.
Post their selection in the Pink Collars program in August this year, these women underwent rigorous technical training at Mahindra Institute of Learning Excellence (MILE) and acquired a hands-on experience.
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