"Sterling Holiday Resorts Unveils New Property in Coorg"

Sterling Holiday Resorts Limited, a subsidiary of Thomas Cook (India) Limited, has launched its latest property, Sterling Brookstone Coorg, in Karnataka’s picturesque hill station. Located near Madikeri, the resort features villa and cottage-style accommodations equipped with modern amenities such as a swimming pool and banquet facilities.

Nestled in the scenic Western Ghats, Sterling Brookstone Coorg offers easy access to popular attractions, including Abbey Falls, Madikeri Fort, and Dubare Elephant Camp. Guests can also indulge in local Kodagu cuisine and international delicacies at the resort’s in-house restaurant, Planter’s Kitchen.

“Sterling Brookstone Coorg is designed to provide a truly immersive experience in one of India’s most beautiful destinations,” said Vikram Lalvani, Managing Director & CEO of Sterling Holiday Resorts.

With this launch, Sterling Holiday Resorts strengthens its footprint in India’s leisure travel segment. The company currently manages over 3,000 keys across 57 properties in 48 destinations, offering a range of services including leisure stays, MICE (Meetings, Incentives, Conferences, and Exhibitions), destination weddings, and group travel.

As part of Fairfax Financial Holdings Limited, Sterling operates under two brands – Sterling and Nature Trails – catering to diverse customer preferences. The addition of the Coorg property further enhances its portfolio of resorts in some of India’s most sought-after tourist destinations.

HBL