Published On:February 4 2008
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Microsoft & Emirates to set up innovation laboratory in Dubai

Karachi: Microsoft and Emirates announced they will set up an Innovation Lab in Dubai to develop new products and services for the travel industry using Microsoft's cutting-edge technologies and tapping on Emirates' expertise and experience in developing IT solutions for the aviation and travel industry.

The lab will enable Emirates' IT division, Mercator, to incubate and develop creative new solutions for airline and travel customers around the world, including Emirates Airline. Mercators IT solutions are today used by over 100 airlines globally.

'Innovation has been a cornerstone of Emirates success across our businesses. By working with technology leader Microsoft to develop cutting-edge products and services, we are looking to reinforce our commanding position in the travel industry and continue to pioneer new ways to serve our customers better,' Sheikh Ahmed bin Saeed al-Maktoum, Chairman and Chief Executive of Emirates Airline and Group said.

The lab will take Microsofts latest technologies and apply them to the development of new ways of doing things across all parts of the travel and aviation industry from reservations and check-in to cargo and ground handling systems.

The statement further said that Emirates Airline has established a powerful reputation as a dynamic, forward-thinking company, said Charbel Fakhoury, General Manager, Microsoft Gulf.

'By adopting these next-generation technologies, the airline is setting an important precedent. The Gulf region has a massive potential to contribute to the global development of technology-driven innovations, and Emirates is leading the way.'

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