Marriott Launches ‘Series by Marriott’ in India with 26 Hotels.

Marriott International has launched its new midscale brand, Series by Marriott, globally with the opening of 26 hotels across India. The debut marks the first phase of its strategic alliance with Concept Hospitality Private Limited (CHPL), under which CHPL’s flagship brand, The Fern, will affiliate with Marriott following an agreement signed in May.

Kiran Andicot, senior vice president for South Asia at Marriott International, said India was the ideal market to introduce the brand, citing strong domestic travel demand and the need for reliable, affordable stays. “Series by Marriott is about celebrating regional stories while delivering the consistency and care our guests expect from Marriott. These 26 openings mark the beginning of a broader rollout, with over 100 planned launches in the coming year,” he said.