DSK Motowheels, Benelli announce partnership for Indian market.

Pune based DSK Motowheels a part of Rs. 5,000 crore DSK Group is exploring a 51:49 joint venture with QJ group from China to bring in one of the oldest Italian two wheeler brand Benelli super bikes into India.

DSK Motowheels announced recently that it has entered into a technical collaboration with Benelli, wherein DSK will assemble and sell the Italian auto major's brands here through exclusive dealerships. DSK plans to bring in at least 5 motorcycles (one 300-cc two 600-cc models, one 899-cc and one 1,130-cc models) in the next two months.

Benelli Motorcycles are expected to be priced between Rs. 2.75 lakh to Rs. 12 lakh and will compete with the likes of Triumph, Harley Davidson and premium super bikes from the likes of Kawasaki, Honda and Yamaha.

Within a short span of time, DSK intends to have dealerships across 8 cities in country, before it is expanded to 20 locations by the end of 2015.


ET