Aditya Birla Group’s Indriya Opens Third Bengaluru Store, Eyes Rapid Expansion.

Indriya, the jewellery retail venture of the Aditya Birla Group, has opened its third store in Bengaluru as part of an aggressive expansion strategy aimed at strengthening its presence in key metropolitan markets.

The company plans to more than double its footprint in the city this year, underscoring its focus on scaling operations across top metros. Indriya had earlier earmarked a capital expenditure of ₹5,000 crore to build scale and accelerate growth.

Dilip Gaur, Director, Indriya – Aditya Birla Jewellery, said the investment is being deployed to fast-track expansion while enhancing store productivity. “We will be able to drive more growth with the same investment,” Gaur said, adding that the expansion is being calibrated with a focus on high-potential locations and larger, experience-led store formats.

The retailer is expected to cross 75 stores shortly and is working towards achieving the 100-store milestone within the year.

Explaining the metro-centric strategy, Gaur noted that the top 10 cities contribute nearly 40–50 per cent of overall jewellery consumption in the country, making them critical to the company’s growth ambitions.