Suta to Expand Retail Footprint, Focus on Tier 2, 3 Cities.

Homegrown saree brand Suta is embarking on significant expansion plans this year, following the recent inauguration of its new stores in Bengaluru's HSR Layout and Pune's Koregaon Park.

The brand currently operates 15 stores across India and aims to further strengthen its presence with plans to open another location in Bengaluru within the current financial year. Beyond metropolitan areas, Suta has strategically set its sights on penetrating Tier 2 and Tier 3 cities. This focus is driven by the strong customer engagement and sales already observed in cities such as Raipur, Bhubaneswar, and Thiruvananthapuram.

Sujata Biswas, co-founder of Suta, explained the rationale behind this strategy: "So we want to do more stores in areas which are doing well. It’s easy for marketing, and it’s easy for distribution of products and a lot of logistical problems will get sorted." The brand believes that focusing on these high-traction areas will streamline operations and support further growth.