"DeVANS Aims for ₹700 Crore Turnover Through Product Portfolio Expansion"

DeVANS Modern Breweries is gearing up for a significant expansion of its product portfolio, with plans to introduce a variety of offerings in different spirits categories by April 2024. Chairman and Managing Director, Prem Dewan, has outlined the company's ambitious target of achieving a net turnover of ₹700 crore in the upcoming fiscal year.

The company's expansion includes the launch of two new matured versions of its GianChand Single Malt Whiskey, Craft Gin, and a Dark Beer with approximately 6% alcohol content, all in the premium range. Initially, these products will be introduced in six to seven states where DeVANS already has an established presence.

Prem Dewan stated, "We have produced our craft gin samples in-house and have received positive feedback from experts. We will soon be ready to enter the market. With the launch of our dark beer, we aim to introduce high-quality dark beer, as commercial options of this kind are still quite rare in India."

DeVANS Modern Breweries' strategic product expansion aligns with its vision to diversify its offerings and tap into evolving consumer preferences in the spirits industry.

HBL