Shriram scion enters wellness business with own brand.

Nandishi Shriram, scion of the Shriram conglomerate, is entering the highly buoyant and competitive beauty wellness and FMCG business.

Shriram has launched a company, Ligne International, which will retail products under the Belleza Aromatics. To start with, the company will retail products in categories such as skincare, haircare and aromatic oils targeting both end consumers and also salon owners.

HBL