Mother Dairy to soon sell its products in southern markets.

Mother Dairy Fruit & Vegetable Pvt Ltd. plans to enter the southern markets with a range of dairy products in the next couple of months, said Sandeep Ghosh, Business Head (Dairy Products), Mother Dairy.

The company, a wholly-owned subsidiary of National Dairy Development Board, will launch the Mother Dairy brand of milk and dairy products at competitive prices and set up a chain of exclusive parlours.

Mother Dairy double toned (regular) milk will be available at Rs. 36 a litre, which is the lowest compared to other major private sector brands such as Arokya (Rs. 40 a litre), Heritage (Rs. 40) and Tirumala (Rs. 42). The Tamil Nadu dairy cooperative-owned Aavin, after a recent increase in price, now sells at Rs. 34 a litre. 'Besides, Mother Dairy will also deliver the milk sachet at customers' doorstep, at no extra cost,' Ghosh said.

The company expects at least 10-15 per cent of its dairy business to come from the southern market over a period.

For the Rs. 6,500-crore company, milk and other dairy products contribute over 75 per cent, while the rest is made up of fruits and vegetables (under the brand Safal) and edible oils (Dhara).


HBL