Published On:January 23 2014
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Luxury brand Kiton plans two stores in India.
Italian luxury bespoke clothing company Kiton plans to open at least two exclusive stores in India to tap the country's booming market for super expensive menswear, a top executive said.
Kiton, which entered the Indian garment market last year through a master franchisee deal with Mumbai-based Regalia Luxury Clothing, is also considering incorporating a joint venture with a local partner.
'We soon plan to open mono-brand stores in India as it is a great market to tap into,' Antonio De Matteis, CEO at Kiton, told ET, adding that, for long, rich Indians have shopped for the brand outside the country. Kiton makes made-to-measure suits, jackets and shirts for Indian consumers. The cost of customised Kiton suits ranges from about . 3 lakh to as much as . 25 lakh. Pratik Dalmia, founder of Regalia Luxury, said the brand will target 250 individuals to begin with.
TOI