Chinese handset maker Oppo will invest $7 billion towards research and development of core technologies in hardware and software along with 5G/6G, Artificial Intelligence (AI), Augmented Reality (AR) and big data in the next three years, the company said in a statement on Tuesday.
“In the face of the new 5G era, Oppo will head towards Tech Innovation 2.0 which will be driven by frontier technology and value for user,” Levin Liu, Oppo vice president and head of Oppo Research Institute said at Oppo INNO Day 2019, in Shenzhen.
The company plans to launch smart watches, smart wireless headphones and 5G CPE (Customer Premise Equipment) in first quarter of the year 2020.
“ Oppo has been more than just a phone maker from the outset. In fact, smartphones have simply been a gateway for Oppo to deliver a diverse portfolio of technological services. For Oppo and even the entire industry, there won't be any company solely focusing on smartphones,” said Tony Chen, founder and CEO.
“As the importance of convergence between technologies and services becomes essential, Oppo is building an integrated technology model that covers five spheres, namely: equipment, data, computing, services and scenarios. The model, in which 5G and AI serve as the infrastructure and our core capacities, integrates all technologies to create an all-around consistent technological experience,” Liu said.
Owned by BBK Group (which also owns Vivo, Realme and OnePlus), Oppo is the fourth largest player globally with a share of 9% as per Counterpoint Research. The group is close to becoming the largest smartphone manufacturer group globally, accounting for over 20% of the global smartphone market and three of its brands in the top 10, said Counterpoint Research in a report.
This site is best viewed with a resolution of 1024x768 (or higher) and supports Microsoft Internet Explorer 4.0 (or higher)
Copyright © 2016-2020