Published On:January 11 2025
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ITC Plans Nationwide Expansion of FoodTech Business Within 3–5 Years

ITC Plans Nationwide Expansion of FoodTech Business Within 3–5 Years

ITC Limited, the maker of popular brands such as Sunfeast and Aashirvaad, is gearing up to expand its FoodTech business across India within the next 3–5 years. The portfolio, which includes Aashirvaad Soul Creations, Sunfeast Baked Creations, and ITC Master Chef Creations, is currently focused on south India and plans to scale operations region by region, according to Rohit Bhalla, FoodTech Business Head.

Having established a strong presence in the south, the company is now targeting the western region as its next growth area. ITC also plans to launch its third Sunfeast Baked Creations Café in Bengaluru’s Jayanagar as part of its expansion strategy.

The FoodTech business combines ITC's established FMCG brands with fresh culinary concepts. Aashirvaad Soul Creations offers homely north Indian cuisine, while ITC Master Chef Creations provides gourmet dishes. Sunfeast Baked Creations extends the cloud kitchen concept into cafés with a "baker-first" approach, focusing on artisanal baked goods.

Rohit Bhalla highlighted the immense potential of the Indian food service market, valued at ₹5.5 lakh crore. The food delivery segment alone is worth $8–9 billion and is projected to grow to $35–40 billion by 2030, he noted. "We see strong long-term potential in this space," he added.

Launched in 2021, ITC's cloud kitchen operations currently span 40 kitchens across Bengaluru, Chennai, and Hyderabad. The initial focus on south India was strategic, addressing an unmet demand for high-quality north Indian cuisine, Bhalla explained.

The move into cafés through Sunfeast Baked Creations aligns with ITC’s broader FoodTech strategy. "This is a natural progression of our cloud kitchen business," Bhalla stated, emphasizing the synergy between the café and cloud kitchen operations.

With its unique approach and extensive market research, ITC is positioning its FoodTech business to become a major player in India’s fast-growing food delivery and café markets.

HBL





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