iD Fresh Foods Embarks on Expansion Spree, Eyes New Verticals and International Markets.

iD Fresh Foods, a leading food product manufacturer, has unveiled an aggressive expansion strategy aimed at doubling its business over the next three years. The company's plans include diversifying its product portfolio with new launches, expanding existing verticals, and entering new international markets such as the United States and Singapore.

“We are planning to expand into Singapore and the US within the next eighteen months. In Singapore, our focus is also on establishing our manufacturing model,” stated Rajat Diwaker, CEO (India) of iD Fresh Foods, in an exclusive interview with businessline.

The expansion blueprint includes setting up new manufacturing plants in Tamil Nadu, Andhra Pradesh, Kerala, and West Bengal. Additionally, iD Fresh Foods is venturing into new product categories, notably the condiments segment, where they aim to offer both Indian and Western-style condiments under their label. This new product line is currently in the early stages of planning and manufacturing.

Besides broadening its product range, iD Fresh Foods plans to enter 14 new cities across India, including Bhopal, Patna, Bhubaneshwar, and Jabalpur. The company also aims to strengthen its market presence in Saudi Arabia.

With a current workforce of over 2,000 employees, iD Fresh Foods intends to increase its staff count significantly over the next three years to support its geographical expansion plans.

In terms of product innovation, the company is set to introduce new offerings in the bread category and debut its iD brand chutneys in major cities such as Delhi, Mumbai, Chennai, and Hyderabad.

Moreover, iD Fresh Foods recently announced the upcoming launch of its packaged spice category, expected to hit the market in August. The highly unorganised spice market, currently dominated by loose spice packets, presents a significant opportunity for the company. “The bigger the market, the bigger the opportunity,” said Rajat. The iD packaged spices will feature a QR code that consumers can scan to access information about pesticide and quality tests, certifying the batch as pesticide-free. “This ensures credibility and safety for consumers,” added Rajat.

The fresh food manufacturer concluded the previous year with ₹554 crore in revenue and a high single-digit EBITDA. It is currently on track to meet its ₹700 crore revenue target and achieve double-digit EBITDA.

HBL