Decathlon to Invest €100 Million in India Over 5 Years for Retail Expansion.

French sports retailer Decathlon announced recently that it will invest €100 million (approximately ₹933 crore) in India over the next five years to broaden its retail footprint and enhance its manufacturing operations.

Decathlon India CEO Sankar Chatterjee revealed that the company anticipates doubling its business within the next three to five years. The expansion plan includes establishing a network of 190 stores across more than 90 cities in India, along with a focus on bolstering its digital channel as part of an omni-channel strategy.

The investment will also be directed towards expanding manufacturing operations and increasing local sourcing. Currently, 68% of Decathlon’s products sold in India are locally produced, and 8% of its global product range is sourced from Indian manufacturing. The company aims to raise the share of domestic manufacturing to 85% by 2026.

In addition to opening 10-15 new stores annually, Decathlon plans to accelerate online sales and boost local sourcing. Steve Dykes, Decathlon Global Chief Retail and Countries Officer, emphasized the growing importance of the Indian market for the company.

HBL