Samena invests Rs. 100 crore more in Bloom Hotels.

Bloom Hotels has raised Rs. 100 crore in its Series B investment round led by Samena Capital, making the total amount of investment to Rs. 200 crore. A few months ago, Samena Capital had invested Rs. 100 crore in Bloom Hotels.

Shirish Saraf, founder and Vice-Chairman of Samena Capital, said, “We have decided to increase our investment commitments in Bloom within a short period of time in view of the quick brand roll-out that is underway, combined with effective execution by the management team.”

Bloom aims to sign 100 hotels in the next 18 to 24 months as part of its first phase growth. The company will utilise this additional capital to complete the first stage of its growth cycle and continue to focus on quality sites and developers.

Sanjeev Sethi, COO of Bloom, said, “Our pace of growth has picked up significantly after Samena’s initial investment in to Bloom”.

HBL