Prime Focus and Dneg announce new VFX facility in Mumbai.

Prime Focus World (PFW), the creative services division of Prime Focus Limited and Europe based VFX house Double Negative (Dneg), which the former acquired last year, have announced the next phase of the companies’ expansion plans – the building of a brand new VFX facility in Mumbai.

The facility will come up at Mumbai’s Film City, on the premises Prime Focus acquired as part of its deal with Anil Ambani’s Reliance Media Works in July last year.

The new studio will be built mirroring the infrastructure and standards of Dneg’s facilities in London, Vancouver and Singapore. For this, the company will make use of Dneg’s technical infrastructure, tools and pipeline.

This also means that PFW will be expanding its work-force. To this end, the creative services outfit will be conducting recruitment roadshows throughout India and key international locations to attract the very best VFX talent across all levels of experience to work exclusively on Dneg VFX projects.

Movies already slated for work in Mumbai include ‘The Huntsman’ for Universal starring Chris Hemsworth, Charlize Theron and Emily Blunt, and ‘Inferno’, Ron Howard’s latest movie based on the Dan Brown novel, with many more projects in the pipeline.

BS