Plum Targets Expansion Across Tier-2 and Tier-3 Markets.

D2C beauty brand Plum is deepening its presence in tier-2 and tier-3 markets, which now contribute more than 60% of its total revenue. The company said it is expanding in regions where it is witnessing strong traction, aiming to build on its growing consumer base outside major metros.

Plum has set an ambitious goal for 2030: to rank among the top three players in every segment in which it operates.

The brand currently runs 150 offline stores and plans to add 50 more by the end of the year, significantly scaling up its exclusive brand outlet network across the country.