Miraj Cinemas plan 200 screens in 15 months.

Miraj Cinemas, the fifth-largest multiplex chain in India, aims to double its screen count to 200 in 15 months, keeping with its strategy of expanding by acquiring independent theatres and converting them. 

The big four which dominate the market — PVR, Inox Leisure, Carnival Cinemas and Cinepolis India — have been expanding businesses by acquiring smaller multiplex chains. 

Miraj Cinemas, owned by Rajasthan-based diversified business group Miraj, acquires single-screen theatres or independent properties and converts them into 3-4-screen multiplexes with amenities like Barco projectors, Harkness screens, Dolby sound, pushback seats and gourmet food. 

Mirage Cinemas is the sixth player to cross 100 screens. “We took over three months to reach from 96 screens to 100 because of permissions, but since then, we have picked up speed. Today, we have 110 screens operational with 15 more screens ready and awaiting.

ET