Maxx plans 100 smartcare centres to beef up aftersales service.

Domestic handset maker Maxx plans to set up 100 'smartcare centres' across the country in the next few quarters with an investment of Rs. 100 crore as it looks to strengthen after sales service delivery.

The first 15 of these centres will come up in metros and cities like Pune, Ahmedabad, Jaipur, Vijayawada, Indore and Nagpur among others.

'We are revamping our business. We are opening 15 smartcare centres to begin with. The plan is to set up 100 such centres in the next few quarters,' Maxx Mobilink Chairman and Managing Director Ajjay Agarwal told PTI.

The company will invest about Rs. 100 crore for the initiative, he added.

'We found that most customers had a tough time when it came to customer service and there was a lot of dissatisfaction that they had. This affects brand perception and loyalty, and this is one area we definitely want to focus on,' he said, adding these centres will be company-owned.

Most handset makers have outsourced their after sales service to third-party vendors like HCL Care.


ET