Essar Steel to merge unit with Hypermarket.

Essar Steel is in the process of merging its Steel processing centre and distribution unit with Essar Hypermart, its retail chain for steel, with a view to cut costs, expand business reach and deliver products to customers faster.

The new entity's distribution model will expand the retail chain's offering to customised steel from just standard steel plates earlier. It will also stock long steel products made by other companies. Essar Hypermart previously focused on standard flat steel and orders for customised steel were placed with service centres.

ET