"Citroën Unveils Ambitious Network Expansion Strategy for 2024 to Drive Sales Growth"

Citroën, the renowned French carmaker, is set to embark on a substantial expansion initiative aimed at bolstering sales and service accessibility. With an eye on increasing market penetration and driving sales growth, the company is rolling out its Network Expansion Programme, slated to elevate the brand's presence across various Indian cities.

Under this ambitious plan, Citroën aims to elevate its current tally of sales and service touchpoints from approximately 58 to a staggering 200 by the conclusion of 2024. This surge in network capacity represents a monumental 400% increase, as outlined in a recent company statement.

"We are committed to extending the reach of the Citroën brand to consumers in urban, semi-urban, and rural markets," stated a company spokesperson. "Our strategic focus encompasses tier-III and tier-IV cities, selected for their proximity to major urban centers and promising growth prospects. These areas present untapped potential, with burgeoning consumer demand for premium automotive offerings and superior service standards."

Shishir Mishra, Brand Director for Citroën India, emphasized the significance of this expansion strategy in facilitating enhanced accessibility for customers. "Our goal is to cater to diverse consumer segments by establishing a robust network infrastructure that aligns with evolving market dynamics," Mishra remarked.

Presently, Citroën offers a diverse lineup of models in the Indian market, including the ë-C3, C3 Aircross SUV, C3, and C5 Aircross SUV. Despite facing challenges in a competitive market landscape, the company has managed to achieve notable sales figures. Over the course of the current fiscal year, Citroën recorded sales of approximately 7,400 units within India, complemented by the export of nearly 2,700 units of SUVs manufactured in the country.

This expansion initiative comes on the heels of Citroën's recent announcement of an additional investment of ₹2,000 crore dedicated to strengthening its brand presence and operations in India. With a renewed focus on expanding its network footprint and introducing new models, Citroën is poised to make significant strides in the Indian automotive market, solidifying its position as a key player in the industry.

HBL