Bindu Jeera Targets ₹1,000 Crore Revenue Amid National Expansion Push.

Following in the footsteps of state-specific brands making inroads into national markets, Bindu Jeera, a popular carbonated soda brand with a strong presence in South India, has announced an ambitious plan to expand its reach across the country. This move highlights a growing trend where regional brands are leveraging unique preferences to challenge established national players.

Bindu Jeera aims to significantly expand its footprint by the end of FY26, targeting key northern and western markets including Uttar Pradesh, Bihar, West Bengal, Maharashtra, Gujarat, Rajasthan, Punjab, and the Delhi-NCR region. This strategic expansion is driven by a desire to capitalize on the increasing consumer demand for ethnic and regional beverages.

Currently boasting revenues of ₹560 crore, Bindu Jeera has set a formidable target of reaching the ₹1,000 crore mark within the next three years. The company's national push comes at a time when the ethnic drinks segment is experiencing significant growth, now accounting for an estimated 8-10 percent of India's vast ₹67,000 crore non-alcoholic beverage market. This expansion positions Bindu Jeera to tap into this burgeoning segment and establish itself as a national player.