Alcobrew Distilleries Sets Ambitious Goal: Aims for ₹850-Crore Revenue Through Product Portfolio Expansion

Gurugram-based Alcobrew Distilleries is set to diversify its premium product lineup by introducing single malt whiskey, gin, and vodka in the coming months. With a targeted revenue of ₹850 crore for the fiscal year 2024, Arvind Kaul, Deputy Managing Director of Alcobrew Distilleries, expressed the company's strategic vision for growth.

Established in 2005, Alcobrew boasts a diverse portfolio that includes popular brands like Golfer’s shot whisky, Old Smuggler scotch, Alcobrew single oak whisky, and White Hills whisky. Eyeing expansion into the lucrative single malt segment, Kaul revealed, “We started the production of malt spirits last year in our plant, which was set up 3-4 years ago. Now, we want to foray into the single malt whisky segment, as we see it as a thriving market with brands and companies gaining popularity.”

The company plans to position its single malt offering at a competitive price point of around ₹5,000. Additionally, Alcobrew aims to prioritize the introduction of premium gin and vodka products to enhance its market presence.

Alcobrew's geographical focus primarily spans northern India, with a strong presence in Haryana, UP, Delhi, Himachal, J&K, Leh, Ladakh, Punjab, and in Telangana and AP. In the eastern region, it has established a foothold in Tripura. Contributing significantly to the company's turnover, the Canteen Stores Department (CSD) market sees Alcobrew's nationwide presence, constituting 18 per cent of its total turnover.

Highlighting the manufacturing and production landscape, Alcobrew operates a plant in Derabassi, Punjab, producing 400 cases per month. Complementing this, the company has a single malt plant in Solan, Himachal Pradesh, and leased bottling facilities in UP and Odisha catering to local markets. An additional bottling facility is in the pipeline for Haryana to meet growing local demands.

In the fiscal year 2023, Alcobrew reported a net revenue of ₹722 crore. Kaul stated, “We have grown at a CAGR of 15.76 per cent for the last five years. We closed 2022 at ₹574 crore, 2021 at ₹492 crore, and at ₹523 crore in 2020. We are looking to clock around ₹850 crore for the current year, with new launches helping in achieving this number. By 2025, we aim to hit ₹1,000 crore in revenue.” The company remains optimistic about its trajectory, banking on strategic launches to drive future growth.

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