Tata Consumer’s NourishCo to expand functional beverages portfolio.

NourishCo, a Tata Consumer Products Limited (TPCL) subsidiary, has introduced Tata Coffee Cold Brew as part of its strategy to expand its functional beverages segment.

The Tata Coffee Cold Brew is available in classic, mocha, and hazelnut variants and will be in the ready-to-drink category. The brew has low sugar content and will be available at select retail outlets. The drinks will be priced at ₹125.

The company’s portfolio includes Himalayan water, Tata Gluco Plus, a glucose-based drink in an affordable cup format, Tata Water Plus, Nutrient Water and Fruski, a range of beverages that is curated to capture the essence of Indian streets.

“We have launched Tata Coffee Gold Cold Brew and we have seen a good response from trade and consumers. We are optimistic because we have got the right brand, we have got the right product and we have got the right go-to-market (GTM) strategy with the Himalayan. We have access to the most premium outlets in the country. Tata Coffee Gold is an example of leveraging TCL assets in the liquid refreshment beverages business and we will continue to do that in the coming months,” said Vikram Grover, Managing Director, NourishCo Beverages Limited.

HBL