Dadu’s unveils new identity, expansion plans.

Dadu’s, a pioneer in hand-crafted, traditional Indian sweets and snacks, unveiled a new brand identity and announced expansion plans.

At the opening of its newest outlet at PNR Empire, KPHB, Hyderabad - marking the company’s sixth location in the city - Dadu’s outlined plans to launch a store in Kondapur, and five more by 2020 in Hyderabad.

For the first time in two decades, Dadu’s has embarked on a re-branding exercisem with a new tagline: “Taste Assured Since 1993”.

“Our 25th anniversary created a great opportunity to formally change our branding, to align with the customers’ perceptions of our broad offerings,” said Deepa Dadu, Owner, Dadu’s.

Dadu’s is also planning to focus on export of select products to the overseas market. Apart from sweet shops, the brand will also actively concentrate on the hospitality business, with plans to introduce new concept restaurants in near future.

HBL