Indian Railways plans to float a new tender for content-on-demand.

The Indian Railways is planning to float a new tender for content-on-demand during the first week of September. RailTel, the Railways’ subsidiary, had in 2017 floated a similar tender - targeting revenue of Rs. 6,000 crore for a 10-year period - but had got lukewarm response.

This time, the Railways has scaled down its revenue target to Rs. 1,000 crore, sources in the know of the developments said. The content-on-demand plans will allow monetisation of Railways’ entertainment services. 

BS