CEAT tyres touches 50,000 touchpoints in rural India.

Indian tyre maker CEAT Ltd., which started selling tyres at Kirana and grocery stores, has touched nearly 50,000 touchpoints in rural India. 

The Mumbai-headquartered company plans to grow its touchpoints after stabilising the current ones.

“We are proud of the distribution network of tyres for two-wheelers as it is a differentiated model. We are selling in smaller towns through retail chains and puncture shops that have made a difference. People do not want to travel long distances to buy tyres for their vehicles; that is how we further penetrated,” said Anant Goenka, Managing Director, CEAT Ltd., to businessline.

The company has penetrated 615 districts and 10,000 towns in India and has collaborated with shops selling fast-moving consumer goods (FMCG) and essential products in the hinterland.

“We are constantly expanding our reach by looking at densely populated habitats and all kinds of outlets, including kiranas, within those habitats. It’s a continuous process at CEAT,” said Arnab Banerjee, Chief Operating Officer, CEAT

HBL