Railways plans in-flight environment at stations

New Delhi: Indian Railway has prepared a blueprint under which it has planned to partner with companies through public-private partnership (PPP) for branding a new staion under a new “adopt-a-station” policy. The draft is part of the railway budget that will be part of the current fiscal year.

Under the proposal, it will offer passengers to view their favourite programmes on Rail TV — an infotainment channel that will be provided in all key trains as well as stations. It will also offer a rail magazine similar to in-flight magazines. A railway royalty card for frequent travellers on suburban trains will be provided and can avail special discounts at station outlets, or get bargain tickets.

The Railways is also exploring ways for generating more revenue through Advertisements. It will also invite a research agency to create a Railways Measurement Index (like TRP for television) and work on a comprehensive demographic profiling at key stations.

It will also set up a tourism board that will focus on opportunities to enhance revenue from tourist destinations and it will also sell passenger data for marketing purposes.